Local Authority staff will be the main agents of change of approach to the web. They must be provided with the correct tools and training in order to drive these changes. If the process of encouraging and nurturing connections between the citizens and businesses of the community is not clear, easy to perform and – above all – rewarding, then it will not happen.
Local Authorities need to be environments where young, talented people can learn and exercise their skills.
There is a business axiom that states that any organisation is only as good as its people. In order for Local Authorities to stay energetic and innovative, they must compete with other areas of industry in order to attract the best, most skilled staff. Thus the organisation must as a minimum: allow and encourage such staff to use the technical resources and techniques they are skilled in; develop a culture in which new skills in communication, facilitation, creative thinking and group working are respected; and present an environment in which learning, which now often involves access to online video resources, is enabled and encouraged.
The Connected City 