All important components of a Local Authority’s web presence should be designed to be used and engaged with socially.
Social design means designing things inherently to be shared, commented on, republished, reorganised, co-created and re-purposed. Furthermore, social design should force a ‘bottom up’ navigation structure, as well as a move away from the page as the primary unit of the web. In other words, instead of determining in advance where content is located, pieces of content should be designed to be appropriately social in themselves, according to predefined standards and metadata associations, and then made available in flexible, personalised ways. This allows people to discover the content via navigation, searching, relevance, serendipity and sharing.
The Connected City 