Stewardship involves being aware of what is happening and what is being said publicly.
Local authorities should monitor relevant public activity and provide their citizens with views into that data. They can monitor activity by employing networks of sensors; they can monitor conversations by using social media analysis tools. They should be open and honest about what is being monitored and why, and they should be engaged in the conversations.
This serves two key purposes:
- It provides the Authority with better, more timely information for planning.
- It provides citizens with new views of their region and encourages engagement with shared concerns.
