Everything is in a constant state of flux.
People’s behaviours change, their expectations change, the technology they use changes.
(This strategy itself is neither comprehensive nor future-proof and will therefore also be subject to constant reassessment and change.)
It is extremely important that an organisation understands how and why change happens, how behaviours move through a cycle from novel to pervasive to redundant, and how quickly. The assessment of change, and the willingness to change, must become a normal part of the organisation’s culture.
The Connected City 