Making the content creation and management process simple.
Content creation tools must be provided that suit the many different ways that content is produced, whether that is via a web browser-based editor, a mobile device or an export process from existing content production tools.
In addition, it is essential that content can be managed using tools that provide appropriate and useful interfaces and present management information in ways that are easy to consume. Such tools will include: dashboards for content update queues, content usage information at the point of management (rather than hidden within an analytics tool), workflow integration and categorisation and linking suggestion facilities.

