It’s crucial that staff in senior management positions work together to understand the issues presented by technological, social and behavioural change.
This strategy needs a management culture that is able to engage with the issues at hand, monitor them, keep abreast of them and communicate strategy relating to them – this is a crucial factor in the successful transition to a new mode of operation. There must be a core set of people at strategic positions within the organisation who use the same terminology and who actively engage in building capacity throughout the organisation.