Internal culture, behaviours and tools

Internal staff will have to adapt to changes in their tools, knowledge and expected behaviours.

The successful implementation of this strategy is going to depend on the ability of Local Authority staff to adapt to changes in working practices, tools, expectations and opportunities. Put another way: ‘change management’ is a crucial component of this strategy and must be carefully considered, executed and monitored in order to ensure that the organisation moves to embrace these new concepts with confidence, commitment and capability.

Establishing Behaviours

Things the Local Authority does are only successful in as far as they succeed in getting people to adopt behaviours.

Information only becomes truly useful when behaviours are established such that people are aware of and know how to access, use, interact with and benefit from the things that are available to them. This is especially important online where behaviours frequently don’t yet exist at all.

Establishing behaviours involves the provision of simple, obvious ways for people to do things, connecting these things to existing behaviours, and then actively encouraging people to adopt the new behaviours until they becomes habitual.

This also involves being highly consistent, and not continually changing the way you want people to behave.