The vision outlined in this strategy must be ambitious enough to allow the Local Authority to successfully compete for the attention of its citizens.
This vision has to be ambitious enough to begin to close the widening gap between the user experience the commercial market is providing online and that provided by Local Authorities. It is an attempt to steer a population towards a more prosperous, more social, more creative, more empowered and, in all senses of the word, more healthy future.
However, there will be failures along the way and we must be sensitive to the role ambition plays in determining whether an initiative is well thought out enough to be adopted or whether it has little chance of succeeding no matter how much further resource is invested.
