Promotion in this context means making sure that the activity that happens in the community is visible and recognised. The community has a need to promote itself to a variety of audiences and for a variety of purposes. Some of those purposes such as inward investment may have dedicated websites. However, in addition to that, the Connected Community’s digital presence should be a promotional mechanism in itself. If the Local Authority’s websites reflect the activities, connectedness and involvement of the community, then much of the work of promoting the area becomes a great deal easier.
The Connected City 