Inform

The Local Authority should provide tools to ensure good quality content.

This is not just about creating content but ensuring that, that content is easy to find and use. There should also be tools designed to find related content on partner/associated sites so it can be referred to. All content should be web content created using strict, but easy to apply, design guidelines and be machine-readable. Proprietary formats which hinder sharing and reuse should be avoided. All creators should be trained in content quality and given access to a ‘style guide’.