Standardisation vs expressiveness

There should be integration options that provide efficiency through standardisation, and others that prioritise expressiveness.

As well as a set of processes and templates for migrating or building websites on the common content management platforms, other integration mechanism must be provided that allow for websites to have more expressive designs.

Rather than having a set of integration rules for adopting and integrating other websites, guidance, tools and resources must be provided. This guidance should explain the rationale behind any design decisions and give practical support for website creators and the tools and resources should make it easier for any website creator to use them than to not.

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