Providing standards and guidance for the look of all council websites.
A global visual language would define the layout, element position and priority as well as imagery treatment. It should seek to allow creative flexibility for website owners to make distinctive and appealing websites while providing guidance on how to ensure that it the site is clearly part of the the Local Authority portfolio.
The guidance should contain specific advice on such aspects as: page layout, common navigation positioning, image treatment, font and HTML/CSS usage and image content, and should be provided for multiple devices and platforms.
The Connected City 