Analytics

Consistent user behaviour analysis tools and comparable measuring of effectiveness.

There are many suitable commercial and free analytic services already available and one of these should be selected and used consistently across all Local Authority websites.
It is essential that the selected service:

• provides an API to allow analytic reports and visualisations to be integrated into the content creation tools
• allows the extraction of the usage data for migration to a different service if necessary
• does not contravene any privacy or data sharing regulations or break the users’ expectation of privacy
• allows subsets of the usage data to be shared with site managers owners